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An independent study of HHL Leipzig Graduate School of Management and Friedrich Schiller University Jena deals with how RB Leipzig adds value to society as well as its contribution to the common good.

An independent study of HHL Leipzig Graduate School of Management and Friedrich Schiller University Jena deals with how RB Leipzig adds value to society as well as its contribution to the common good. 24 experts from various fields such as politics, society, business, the media, sports associations, but also fans and representatives from the football club were involved in answering one essential question: What makes RB Leipzig valuable for society in Leipzig and Eastern Germany? From a regional perspective, the study concludes that the football club consistently and positively affects the common good – a contribution which goes well beyond success in sports and position ranking of the German Bundesliga season. Therefore, RB Leipzig does not only influence and enhance football but society, too. Focusing on determination and achievement in addition to sporting and entrepreneurial success leads to a new winner’s mentality and strengthens the identity as well as the self-awareness of the people living in Leipzig and Eastern Germany. The entire region experiences an increased and positive public attention and is revaluated. Furthermore, RB Leipzig has the chance to create a new or rather different football culture – a culture that is characterized by an open-minded, peaceful and family-friendly atmosphere, where violence and aggression are expelled from the grounds.

The Public Value of RB Leipzig

The Forum Gemeinwohl e.V. is setting impulses for the academic discussion of questions relating to the common good and therefore contributing to the common good orientation of the economy, the state and the civil society.

The non-profit association was formed as an initiative of the Dr. Arend Oetker Chair for Business Psychology and Leadership at the HHL Graduate School Leipzig in August 2019. Its purpose lies in the promotion and aid of scientific research and education on common good- and value-oriented leadership as well as communicating scientific results transparently and comprehensible to society as a whole. 
We invite you to get to know the Forum Gemeinwohl e.V. and its work. If you share our purpose and want to support us, please fill in our membership application.
The Forum Gemeinwohl e.V. strives to make the relevance of the common good both visible and tangible. We are convinced that enabling a scientifically based discourse about the common good forms the foundation for strentghening society’s cohesion, democracy as a whole or even organizational leaderhsip. Identifying links connecting theory and practice, adressing core issues in society and uncovering viable answers is our goal. By nature, common good is deeply rooted in the economic, political and civil sector creating meaningful connections and forming the basis for something new. Offering a platform for open dialogue based on scientific research as an independent association is our core concern.

The Forum Gemeinwohl e.V. 

We will publish the results of the second Public Value Atlas Germany on May 21, 2019. 137 companies and organisations from different sectors and industries will be evaluated and compared by approximately 15,000 participating persons with regard to their contribution to the common good in Germany.

We will publish the results of the second Public Value Atlas Germany on our website as well as in the magazine FOCUS-Business on May 21, 2019. 137 companies and organisations from different sectors and industries will be evaluated and compared by approximately 15,000 participating persons with regard to their contribution to the common good in Germany. This year, we focus on family businesses.

Publication date for the second Public Value Atlas Germany

VW is the leader of the ranking list of companies in the Public Value Atlas. The data collection for the Public Value Atlas took place between July and August 2015, before the VW group’s manipulation of exhaust emission measurements was uncovered. Between 1 and 10 October, a second survey was conducted after the event with a total of 777 respondents to again measure VW’s public value contribution and that of a further four companies from the automotive industry, as well as Bosch.

VW is the leader of the ranking list of companies in the Public Value Atlas. The data collection for the Public Value Atlas took place between July and August 2015, before the VW group’s manipulation of exhaust emission measurements was uncovered. Between 1 and 10 October, a second survey was conducted after the event with a total of 777 respondents to again measure VW’s public value contribution and that of a further four companies from the automotive industry, as well as Bosch. The course of the survey matches that of the main survey. At least 270 respondents evaluated each of the organizations, which were again surveyed, according to the four public value dimensions.
In the additional survey, VW received a noticeably worse evaluation compared with the one before the diesel-emission scandal. With a public value score of 3.30, in comparison to the public value score of 4.35 in the main survey, VW’s rating declined strongly, and ended in the bottom group of all the organizations. Furthermore, the opinions of VW’s public value contribution were more divided than in the survey a few months earlier. In particular, the morality dimension fared worse. Further, Audi’s public value contribution decreased, and its moral-ethical dimension lost the most ground. But, at the same time, 90 of 100 respondents believe that Germany would be worse off without VW.
<img src="/system/refinery/images/2016/03/08/10/17/57/769/comparison_volkswagen.png" title="Comparison Volkswagen" alt="Comparison Volkswagen" data-rel="360x360" width="1584" height="650" />
<img src="/system/refinery/images/2016/03/08/10/17/55/132/comparison_audi.png" title="Comparison Audi" alt="Comparison Audi" data-rel="360x360" width="1584" height="650" />
The evaluations of BMW, Ford, and Bosch remained about the same. In the additional survey, all three obtained similar public value scores with slight improvements. Daimler also benefited: It slightly increased its public value contribution in comparison to the main survey.
<img src="/system/refinery/images/2016/03/08/10/17/56/842/comparison_bmw.png" title="Comparison Bmw" alt="Comparison Bmw" data-rel="360x360" width="1584" height="650" />
<img src="/system/refinery/images/2016/03/08/10/17/57/628/comparison_ford.png" title="Comparison Ford" alt="Comparison Ford" data-rel="360x360" width="1584" height="650" />
<img src="/system/refinery/images/2016/03/08/10/17/57/670/comparison_bosch.png" title="Comparison Bosch" alt="Comparison Bosch" data-rel="360x360" width="1584" height="650" />
<img src="/system/refinery/images/2016/03/08/10/17/57/381/comparison_daimler.png" title="Comparison Daimler" alt="Comparison Daimler" data-rel="360x360" width="1584" height="650" />
The additional survey shows that the measurement of companies and organizations’ contribution to public value is reliable and stable, and the results can be replicated in repeated measurements, which, for example, the BMW and Ford scores illustrate. It is also evident that companies’ conduct has a direct effect on public value contribution, which the evaluations of VW and Audi, for example, illustrate.
Respondents most frequently chose comprehensive explanations, as well as transparent and honest communication, in answer to the question regarding what would currently be the most appropriate behavior for VW. Almost all respondents indicated that top managers in Germany should, in their position, orientate themselves stronger to public value (97 of 100). For 82 of 100 respondents, trust in the public value orientation of top managers in Germany declined in general, due to the VW diesel-emission scandal, and 84 of 100 respondents are concerned that jobs will be lost as a result of this scandal. In addition, 87 of 100 respondents believe that the values and virtues of German industry will suffer lasting damage due to the VW diesel-emission scandal. 
<h2>The following resulted as well:</h2>
<ul><li>71 of 100 respondents indicate that they perceive themselves as average to well informed regarding the VW diesel-emission scandal.
</li>
<li>57 of 100 respondents indicate that the VW diesel emission scandal does not fundamentally change their assessment of VW’s public value contribution in Germany.&#160;
</li>
<li>67 of 100 respondents find that VW is, and remains, a German model company.
</li>
<li>47 of 100 respondents indicate that they now find diesel passenger cars less attractive as a result of the VW diesel-emission scandal.
</li>
<li>85 of 100 respondents estimate that the VW diesel-emission scandal will have a negative impact on the public value contribution of VW in Germany.
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<li>83 of 100 respondents are of the opinion that the VW diesel-emission scandal will negatively influence the public value contributions of the entire automotive industry in Germany.
</li>
<li>80 of 100 respondents share the opinion that legislators should use the VW diesel-emission scandal to generally demand a public value orientation of companies, backed up by appropriate regulations.
</li>
</ul>